Fashion Dolls Lesya - Set 1 [archive] - âëœâ€¦ã°â•„ã°â•â ðâ••ã°â•–ã°â•âã°â•⤠âëœâ€¦ â„âã°â•–ã°â•’ã°â•â§ã°â•–ã°â•å¸ã¢ëœâ€¦
MILAN —According to Giuliano Calza, Bratz dolls have a lot in common with GCDS, the manner label he cofounded with his blood brother Giordano.
"When the Bratz dolls were launched back in 2001, people were saying that they were ugly, vulgar, tacky…the aforementioned things that many used to say about our wearing apparel," the designer admitted candidly.
Seated on a sofa in the GCDS offices here — a vibrant, dynamic environment full of Millennials and Gen Zers — Calza discussed the fun collaboration between GCDS and Bratz, the doll label controlled by MGA Entertainment.
"They reached out to me a year ago and I immediately thought that was a perfect match," he explained, stressing the link between the two brands. "Since their launch, what fabricated the Bratz dolls different from whatsoever other competitor in the market is that each of them comes with a specific emotional content, with a developed personality. I love this because this perfectly reflects the approach we have at GCDS, where our biggest ambition is giving people the chance to truly express their uniqueness playing with our products."
While he admitted that "when I started thinking about how to develop the projection, I wanted to practice an army of dolls, merely it turned out to be too complicated," Calza focused on ii main dolls from the original Bratz series. 1 is Sasha, featuring dark pare, long dark dark-brown wavy hair and hazel-dark-green eyes. On her Bratz Wiki contour she is defined every bit "a sassy girl, who has no fright of confrontation or situations and she is very organized; she knows who she is, what she wants, and how to go information technology! She has a bad temper, which oftentimes leads her into trouble."
The other is Yasmin, or Pretty Princess to her friends, with brown peel, super long low-cal brownish hair, and pretty chocolate-brown eyes. According to Bratz Wiki, Yasmin "can be quiet, only she is a talented writer with a beloved for animals. Yasmin is feminine, glamorous and stylish and always there for her friends. Even though at that place is something almost regal most her, Yasmin is not pretentious; she is open-minded and loves alternative trends in style, fitness and beauty."
The two dolls' personalities are reflected past the creativity of Calza, who created customized looks for both. Taking inspiration from past GCDS collections, he designed two eye-catching looks, filled with tiny details and infused with the playful irony typical of the fashion brand.
Sasha comes dressed in a mini crystal clothes layered on a black catsuit. Her outfit likewise includes a simulated fur glaze printed with the GCDS logo, over-the-knee boots, gold earrings and a centre-shaped chained bag.
Yasmin sports a minidress with balloon sleeves splashed with a Bratz-themed allover print and cinched at the waist with a sparkling logo belt. Her glamorous accessories include earrings with the GCDS logo, heeled clogs and a lilac tote bag. Equally in all the Bratz dolls, both Sasha and Yasmin's feet are removable, enabling a change of shoes.
Bachelor in a limited quantity of thirty,000 pieces, distributed to specialty stores beyond the globe, the GCDS x Bratz dolls will as well be featured in the "Bratzology" volume, with a pour of stickers assuasive consumers to create a one-of-a-kind Bratz that can be dressed and styled with myriad clothes and accessories.
"It's 100 percent about 2000s nostalgia," said Calza, referring to the fact that sticker books were popular in that period, when Bratz mania also boomed. "You lot tin create the Bratz you want: We included all the skin colors, all the middle shapes.…Information technology's all almost individuality that is also the main message of my creative management…with my collections I tell people: 'You practise you.'"
Calza, who also teamed up with MGA Entertainment to create a Bratz doll of himself and of 7 of his personal female friends and friends of the brand, developed a special article of clothing capsule defended to the Bratz world. Conceived to be unisex, the lineup spans from hoodies printed with Bratz's slogan "Passion for Way," which is also rendered in crystals on a jersey off-the-shoulder wearing apparel, to shorts printed with a pattern of Bratz dolls and bra tops.
The customized Bratz dolls, as well as a range of gadgets, will exist available at a vacation pop-up shop that GCDS will run from Dec. 1 to December. 31 on Milan's Via Sant'Andrea, in the city's Golden Triangle luxury shopping district.
The popular-up shop, which will feature a half-dozen.2-foot resin Bratz doll by creative person Colin Christian, volition likewise carry five GCDS gift boxes. Amongst them, the Fur-Lover contains fake fur pieces that include a fisherman's hat and purse and slippers bearing the brand's logo in black and white, while the Happy Sock-Mas version carries 3 logoed rib socks. For a GCDS sleepover, the Logo Lounger box offers a pajama set up, ashtray and sleep mask, all embellished with a blueprint blending '60s geometric designs and the brand's logo.
"I'm obsessed with Christmas, probably because my family never really cared well-nigh that," said Calza, who described the GCDS souvenir shop as a "sort of eating place offering poke bowls, y'all just get there, you see the menu and you pick your souvenir."
GCDS, which a twelvemonth ago received an investment from Italian private equity business firm Made in Italy Fund, managed by Quadrivio and Pambianco, employs 65 people and operates boutiques in Rome, Florence and London, equally well as 5 other units in mainland Communist china and Hong Kong.
While the visitor is in the process of relocating its Milan flagship and next spring will open up a store in a seaside destination, GCDS also aims to open a boutique in New York.
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